Jardins d’Arménie: Partner of the Monte-Carlo Television Festival, Reinforces Its Presence in Monaco

Founder & Editor in Chief

June 18, 2026

Monaco, June 2026 – Pogossian Luxury Brand House has joined the 2026 Monte-Carlo Television Festival as a Crystal Partner through its brand Jardins d’Arménie – Royal Brandy, marking a new chapter in the development of the Armenian brand and a significant milestone in its journey in the Principality of Monaco

Owned by Armen Pogossian, Jardins d’Arménie draws inspiration from centuries of Armenian craftsmanship and winemaking traditions, bringing together heritage, authenticity and contemporary luxury in every bottle.

Produced from Voskehat grapes and aged for over 35 years through a distinctive maturation process, the brand reflects a commitment to transmission, craftsmanship and the appreciation of time. Combining heritage with a contemporary vision, Jardins d’Arménie seeks to share Armenia’s rich cultural legacy with an international audience.

The partnership with the Monte-Carlo Television Festival reflects values shared by both institutions: a dedication to culture, creativity and international dialogue. For Jardins d’Arménie, the Festival provides a natural platform to engage with an audience that values heritage, storytelling and artistic expression.

“Monaco has long been a place where culture, creativity and international perspectives come together. Being an Official Partner of the Monte-Carlo Television Festival is a natural extension of the values that inspire Jardins d’Arménie. This partnership allows us to support an event that celebrates storytelling and artistic expression while continuing to strengthen our presence in Monaco and share Armenia’s heritage with an international audience.”

– Armen Pogossian, Co-owner of Pogossian Luxury Brand House (SPS Cigaronne).

Continued Development in Monaco

The partnership with the Monte-Carlo Television Festival coincides with a new stage in the brand’s development in Monaco through its collaboration with GCM (Grands Chais Monégasques), where Jardins d’Arménie is now available.

This partnership reinforces the brand’s presence in the Principality and reflects its ambition to build long-term relationships with collectors, connoisseurs and hospitality professionals who appreciate craftsmanship, heritage and authenticity.

Levon Aronian: A Symbol of Armenian Excellence

As part of the Festival, renowned chess grandmaster Levon Aronian, ambassador of Jardins d’Arménie, will be present in Monaco. Recognised as one of the leading figures in international chess, Aronian embodies values closely associated with the brand, including discipline, intellectual curiosity and the pursuit of excellence.