From Monaco to the iconic Opéra Garnier, Armenian luxury house Jardins d’Arménie continues to make its mark on the international scene – this time through a striking encounter between fashion, culture and refined art de vivre during Paris Fashion Week.

Following its European debut in Monaco, the brand introduced its Royal Brandy in Paris through an exclusive collaboration with Armenian fashion house THE MUSE. The show, titled “The Muse powered by Jardins d’Arménie,” transformed the Opéra Garnier into a stage where couture and heritage met in a dialogue of craftsmanship and contemporary creation.

A Couture Vision with Armenian Roots

Founded by Armenian designer Mane Khachatryan, THE MUSE has quickly gained international attention for its sculptural silhouettes and architectural approach to fashion. The brand has already presented collections in Milan, Paris and New York, positioning itself as one of the emerging Armenian fashion houses on the global stage. The label also gained global visibility after dressing Kim and Kourtney Kardashian during their official visit to Armenia, bringing further attention to the designer’s distinctive aesthetic.

Within the majestic setting of the Opéra Garnier, the collaboration between THE MUSE and Jardins d’Arménie brought together two Armenian creative houses united by a shared vision: celebrating heritage while embracing contemporary luxury.

“Jardins d’Arménie and The Muse share the same pursuit of excellence and transmission,” explains Armen Pogossian, co-owner of Pogossian Luxury Brand House. “This collaboration creates a dialogue between creation, heritage and Armenian art de vivre in a setting as emblematic as the Opéra Garnier.”

When Fashion Meets the Art of Living

Beyond the runway, the event celebrated a broader vision of luxury where couture intersects with culture and refined lifestyle.

At the heart of the collaboration stood Jardins d’Arménie Royal Brandy, conceived as a contemporary expression of Armenian craftsmanship. Produced from endemic Voskehat grapes, the spirit follows a distinctive maturation process combining tradition and innovation — including a signature ageing stage in apricot wood casks that brings subtle fruit and nut nuances to the final blend.

The brand’s attention to detail extends beyond the spirit itself. Each bottle is accompanied by a dedicated tasting coupe set, designed to elevate the sensory experience, while a patented hermetic stopper preserves the aromas with remarkable precision.

From Monaco to the International Luxury Scene

The Paris presentation follows the brand’s successful introduction in Monaco, where Jardins d’Arménie first unveiled its Royal Brandy to an international audience of tastemakers and luxury insiders. Through Pogossian Luxury Brand House, Armen Pogossian continues a family legacy devoted for more than three decades to the creation of exceptional products, now present in more than forty countries. With its growing presence across Monaco, France and select European markets, Jardins d’Arménie positions Royal Brandy as a refined symbol of Armenian heritage within the contemporary luxury landscape. More than a product launch, the Paris Fashion Week presentation revealed a broader ambition: to celebrate Armenian creativity on the international stage – where fashion, culture and luxury lifestyle meet.

Press Contact

Paradox Media
Caroline Stefani
caroline@paradox-media.fr

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