Monaco, September 13, 2025 — A new legend in the world of luxury spirits was born at the Hôtel Hermitage Monte-Carlo, where Jardins d’Arménie Royal Brandy was unveiled in the distinguished presence of H.S.H. Prince Albert II of Monaco and Arman Khachatryan, Ambassador of Armenia to France.
This moment marked not only the debut of a fine spirit but the creation of an entirely new category — the Royal Brandy.

For Armen Pogossian, CEO of Cigaronne and Newline Brands Global LLC, and founder of Pogossian Luxury Brand House, Jardins d’Arménie represents a fusion of legacy and innovation.

“My ambition is to reinterpret Armenian heritage through innovation and craftsmanship so that it resonates with today’s luxury consumer,” he explains.

“Armenia has always been known for its artistry and resilience. With Pogossian Luxury Brand House, we are evolving that heritage to show the world that Armenia is not only the guardian of an ancient culture, but also an emerging force in international luxury.”

The Birth of a New Category: The Royal Brandy

Unlike cognac or traditional brandy, Jardins d’Arménie introduces the world to a completely new spirit identity — the Royal Brandy.

Crafted from the indigenous Voskehat grape, renowned for its aromatic depth and freshness, it undergoes a distinctive three-stage aging process — first in oak, then in apricot wood, and finally again in oak. This triple maturation imparts an unmatched balance of elegance and complexity, with rich notes of chocolate, vanilla, fruit, and dried fruit, each layer echoing the Armenian terroir.

“The apricot tree is part of our national identity,” says Pogossian.

“Its wood adds subtle fruit and spice notes that no other spirit can replicate. These nuances define the Royal Brandy’s signature — refined, complex, and unmistakably Armenian.”

Innovation with Integrity

At the heart of Jardins d’Arménie lies a philosophy of innovation anchored in respect for tradition. The brand introduces two groundbreaking elements — apricot-wood casks, a world first, and a patented hermetic cap that preserves aromas and guarantees authenticity.

“These innovations are central to our DNA,” Pogossian says.

“The apricot-wood barrels bring a distinctly Armenian touch, while the hermetic cap ensures preservation and transparency — setting a new standard of refinement and integrity in the world of fine spirits.”

Each bottle arrives in a handcrafted collector’s case made from sustainable materials and paired with an exclusive tasting set, allowing connoisseurs to experience the aroma before opening.

“Luxury should never be superficial,” Pogossian adds.

“We want people to choose Jardins d’Arménie for its craftsmanship and sincerity, not for status. Elegance, discipline, and authenticity are the pillars of our house.”

A Legacy Reimagined

The Pogossian family, long celebrated for its artisanal excellence through Cigaronne and Newline Brands Global LLC—distributed in over 40 countries—continues to elevate Armenia’s name on the world stage.

For Armen Pogossian, the goal is to expand this legacy into new territories such as fine spirits, gastronomy, and design while upholding his father Simon Pogossian’s golden rule: never compromise on quality and always dare to innovate.

“Each creation must become an ambassador of Armenian luxury worldwide,” he says.

“We don’t just make products — we tell stories of culture, craftsmanship, and identity.”

The Art of Armenian Luxury

With its intricate design, symbolic storytelling, and refined craftsmanship, Jardins d’Arménie Royal Brandy stands as both a collector’s masterpiece and an exceptional gift for the festive season. Its warm amber hue, elegant presentation, and multi-sensory tasting ritual embody the very essence of refined pleasure — offering connoisseurs not just a drink, but an experience.

For those who value authenticity over ostentation, Jardins d’Arménie bridges past and present, craftsmanship and vision, Armenia and the world. It is a masterpiece of authenticity, innovation, and timeless elegance — a tribute to the spirit of a nation and the sophistication of modern luxury.

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