In the Principality, Jaguar Land Rover enters a new era of client experience with the opening of a BPM Exclusive showroom in Fontvieille. More than a showroom, this space has been designed as a destination in its own right — where design, hospitality, and personalization come together. Dedicated to the worlds of Range Rover, Defender, and Jaguar, it reflects a contemporary vision of luxury: more essential, more immersive, and in tune with today’s expectations.

A Contemporary Setting, Where Elegance Meets Emotion

From the very first steps, the space impresses with its refined restraint and distinctly contemporary aesthetic. Clean lines, open volumes, and natural light — every element has been carefully orchestrated to create a serene and perfectly legible atmosphere. Noble materials such as marble, wood, and refined textiles interact with subtlety, while touches of gold highlight key features, particularly around the central bar.

A true focal point, the bar brings warmth and vitality to the showroom, inviting guests to linger, connect, and fully experience the space.

Conceived as a place of both discovery and experience, the showroom is part of a broader vision driven by BPM Exclusive, whose portfolio spans a unique spectrum — from supercars to everyday vehicles, as well as models designed for adventure. This diversity reflects the Group’s ability to meet a wide range of aspirations, all with the same commitment to excellence and service.

In this spirit, the showroom offers a fully personalized journey at every stage, while showcasing the SV Bespoke service, dedicated to the bespoke configuration of the most exclusive Range Rover models. A true expression of ultra-personalization, this service allows for the creation of unique vehicles, where every finish, material, and color reflects a distinctive vision of automotive luxury.

“This new showroom fully embodies the Above and Beyond spirit — Land Rover’s signature — pushing ever further in both experience and excellence. We have envisioned a space that is perfectly aligned with this vision, where design reflects a refined and contemporary approach. As Gerry McGovern puts it, ‘true luxury is not about opulence, but something meaningful.’ Here, every detail has been conceived with this in mind: a space that is pure, elegant, and free from the superfluous.”
— Guido Giovannelli, Director, BPM Exclusive

“In Monaco, this showcase of brand houses redefines the codes of automotive luxury: a space where every detail is shaped with precision to become a true signature. Here, the privilege no longer lies simply in choosing a vehicle, but in creating a unique piece, in perfect harmony with one’s identity.”
— Lionel Gautier, Director of Brand Houses, Range Rover, Defender & Jaguar

The sale of new vehicles is exclusively offered within this showroom, with a bespoke approach based on attentive listening, expert advice, and excellence in service.

Locations:

Jaguar Land Rover Showroom – Monaco
17 Avenue Albert II, Fontvieille, 98000 Monaco

Pre-owned vehicle department:
17 Avenue des Castellans, 98000 Monaco

After-sales service:
5 bis Rue de l’Industrie, 98000 Monaco