Monaco, July 9, 2025 — In a powerful demonstration of storytelling with impact, BPM Foundation unveiled the first edition of The Pirate Blanc comic book during a private presentation held at the Maserati BPM Exclusive showroom in Monaco. This inspiring initiative, born from a collaboration with the association Les Voiles Blanches, blends creativity, solidarity, and purpose with hospitalized children at its heart.

A Symbol of Hope: The Birth of the Pirate Blanc

At the core of the launch lies The Pirate Blanc – a fictional yet deeply symbolic character who personifies the values that define BPM Foundation’s mission: humanity, compassion, and action. The beautifully illustrated comic book narrates the origin story of the Pirate Blanc and includes both a printed and audio version, making the story accessible and inclusive.

Thanks to BPM Foundation’s funding, 500 copies of the first edition will be distributed to children’s hospitals throughout the PACA (Provence-Alpes-Côte d’Azur) region. In addition, limited copies will be available for purchase, with all proceeds going toward supporting the activities of Les Voiles Blanches

Sailing with Purpose: The Summer Journey of Les Voiles Blanches

This publication marks another chapter in a broader, heart-led initiative that began in 2020. Each summer, Les Voiles Blanches embarks on a sailing voyage aboard the Pirate Blanc sailboat, traveling along the Mediterranean coastline to collect toys for pediatric hospitals. This year’s mission will begin on August 26 – charting a course from Saint-Tropez to Nice with 17 scheduled port stops, including a symbolic arrival in Monaco on September 8.

Monaco Rallies for the Cause: Solidarity Treasure Hunt Across Six Dealerships

In tandem with the comic launch, BPM Foundation is activating a Solidarity Treasure Hunt by placing donation chests at six of its prestigious dealership locations in Monaco. The public is invited to contribute by donating new toys in pristine condition, helping spread joy to children in recovery. Collection points include:

• Mercedes-Benz Monaco – Avenue Princesse Grace
• Mercedes-Benz Workshop – Rue du Gabian
• Maserati BPM Exclusive – Rue des Açores
• Jaguar Land Rover Monaco – Avenue des Castellans
• Monaco Occasions – Avenue de Fontvieille
• Aston Martin Monaco – Avenue Princesse Grace

Imagination Meets Compassion

The journey of the Pirate Blanc will be chronicled in real-time via YouTube and social media, inviting children, families, and supporters to follow the adventure at sea and beyond. These digital touchpoints extend the project’s emotional impact, encouraging interaction and a sense of shared mission.

With The Pirate Blanc, BPM Foundation continues to redefine its role—not only as a philanthropic institution but as a catalyst for kindness. Through this initiative, the foundation reaffirms its commitment to supporting children and families not just with material aid, but with stories, creativity, and empathy that uplift the spirit.