
At Paris Haute Couture Week, the epicenter of the world’s most refined fashion expressions, Juana Martín unveils Presagio, a collection steeped in symbolism, heritage, and quiet force. With this latest couture offering, the Córdoba-born designer places the Spanish horse at the heart of her narrative—an ancestral figure charged with meaning, movement, and destiny. More than a visual motif, the horse becomes an omen: of war and peace, of rupture and rebirth, of journeys undertaken and victories earned.

Paris, long regarded as the capital of haute couture, provides the perfect stage for Martín’s evolving dialogue between tradition and modernity. In Presagio, her creative language is precise and assured, unfolding through silhouettes that feel both sculptural and alive. Each look anticipates motion, as though poised at the edge of transformation, echoing the tension that precedes great change.

Historically, the horse has stood beside humanity as a companion in conquest and survival—a witness to conflict, power, and triumph. Juana Martín translates this legacy into couture through architectural volumes, elongated lines, and materials that suggest both armor and skin. There is a tactile strength in the garments, a balance between protection and vulnerability. Fabrics are shaped with intent, reinforcing the idea that couture is not merely decorative, but narrative—where form and meaning advance together.

Presagio speaks fluently of transition. The collection traces a symbolic arc from uncertainty to clarity, from tension to harmony. Each ensemble functions as a signpost, reflecting a woman who is grounded yet forward-moving—strong, composed, and serene. This is a vision of femininity defined not by fragility, but by inner resolve and purpose. The woman of Presagio does not wait for destiny; she advances toward it with measured confidence.

Collaboration remains a vital pillar of Juana Martín’s couture universe. Once again, Málaga de Moda lends its support, championing Andalusian creativity on the international stage and reinforcing the cultural roots that underpin the collection. This season also marks a meaningful partnership with the Association of the Purebred Menorcan Horse, deepening the symbolic and cultural connection between the equestrian world and Martín’s couture vision.


The aesthetic strength of the show is further amplified by a carefully curated beauty team. Makeup artist Menchu Benítez leads the beauty direction, crafting looks that echo the collection’s intensity and restraint, while Maqueda 100% oversees hairstyling, shaping forms that extend the narrative of power and control. ICON continues its role as a trusted creative collaborator, contributing to the cohesion and evolution of the project. Footwear by Calzados Franjul grounds each look with tradition and character, while Loha Spain enriches the collection through finely crafted leather elements that underscore its artisanal depth.

Since her Paris debut in 2022 with Andalucía, Juana Martín has steadily affirmed her position as one of the most distinctive voices in Spanish fashion. With Presagio, she continues to carve a singular path—one where haute couture becomes a vessel for memory, symbol, and future vision. This collection is not only a statement of aesthetic mastery, but a reminder that true couture carries meaning beyond the runway: it remembers where it comes from, understands where it stands, and dares to foresee what is yet to come.

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