Paris, France — In a landmark move poised to reshape the luxury fashion landscape, Chanel has officially launched NEVOLD, a pioneering, independent entity dedicated to circularity and sustainable innovation. Designed as a B2B ecosystem, NEVOLD aims to revolutionize the way materials are created, recycled, and reimagined — all while preserving the excellence that defines the luxury world.

NEVOLD: Never Old, Always Relevant

A contraction of “Never Old,” NEVOLD embodies a commitment to breathing new life into noble materials that would otherwise be discarded. Leather, cashmere, wool, silk, and cotton — materials synonymous with luxury — will now be given a second chapter, thanks to a collaborative network of startups, research institutions, and fashion industry players.

Although initiated by Chanel, NEVOLD is structured as a fully independent entity, empowering it to operate with agility, attract new partnerships, and scale its circular solutions beyond fashion into industries like sports and hospitality.

A Collective Response to a Global Challenge

The formation of NEVOLD is Chanel’s direct answer to a growing scarcity of high-quality, traceable virgin raw materials. More than just a recycling project, the initiative is an urgent call for industry-wide cooperation — building new material value chains that uphold luxury standards while significantly reducing environmental impact.

NEVOLD already brings together three respected entities in the recycling and textile sector: L’Atelier des Matières, Filatures du Parc, and Authentic Material. From deconstructing leather scraps to repurposing wool and technical fibers, this triumvirate of innovation is only the beginning of NEVOLD’s wider ambition.

Spearheaded by Sophie Brocart

At the helm of NEVOLD is Sophie Brocart, a visionary engineer known for reviving the House of Patou. With a career defined by bold, sustainable thinking, Brocart assumed leadership in January 2025, ushering in a new era for circular luxury with a strategy grounded in excellence, transparency, and purpose.

A Circular Economy with Luxury at Its Heart

NEVOLD is not just about recycling — it is about redefining luxury’s relationship with longevity and responsibility. By investing in new savoir-faire such as ‘recycling agents’ and promoting material traceability from creation to reuse, Chanel is setting the stage for a fashion industry that is both future-ready and legacy-aware.

The Chanel Commitment

With NEVOLD, Chanel continues to solidify its commitment to sustainability without compromising on the core tenets of its DNA: craftsmanship, innovation, and timeless design. This latest step affirms that in the house of Chanel, the future is not only fashionable — it is circular.