The 97th Annual Academy Awards was a night of cinematic excellence and breathtaking fashion, with CHANEL dominating the red carpet. Hollywood’s elite showcased custom haute couture gowns and exquisite high jewelry, proving once again why CHANEL remains a symbol of timeless elegance and craftsmanship.  


Margaret Qualley’s Velvet Elegance

HOLLYWOOD, CALIFORNIA – MARCH 02: Margaret Qualley attends the 97th Annual Oscars at Dolby Theatre on March 02, 2025 in Hollywood, California. (Photo by Savion Washington/Getty Images)

Margaret Qualley, CHANEL ambassador and lead actress in *The Substance*, stunned in a custom black silk velvet gown with an open-back design and flowing train. Inspired by CHANEL’s Spring-Summer 2005 Ready-to-Wear collection, the dress took 153 hours to craft.  

Los Angeles, CA. March 2, 2025: Margaret Qualley on the red carpet at the 97th Academy Awards (Oscars) at the Dolby Theatre on March 2, 2025 in Los Angeles, CA. (Allen J. Schaben / Los Angeles Times via Getty Images)

Qualley accessorized with CHANEL High Jewelry, including the “Motif Russe” necklace, “Étoile Filante” bracelet, and “Pluie de Comètes” ring, all in 18K white gold and diamonds. She later performed a James Bond tribute dance, introduced by Halle Berry.  

Fernanda Torres’ Regal Black Ensemble

Fernanda Torres at the 97th Oscars held at the Dolby Theatre on March 2, 2025 in Hollywood, California. (Photo by JC Olivera/WWD via Getty Images)

Best Actress nominee Fernanda Torres, honored for *I’m Still Here*, dazzled in a black mesh and guipure gown featuring a silk chiffon skirt with ruffled feather embroidery. The look, inspired by CHANEL’s Spring-Summer 2025 collection, required 450 hours of craftsmanship and 2,000 embroidery elements.  

Fernanda Torres at the 97th Oscars held at the Dolby Theatre on March 2, 2025 in Hollywood, California. (Photo by JC Olivera/WWD via Getty Images)

Her accessories included CHANEL High Jewelry, featuring the “Jeanne” ring and “Premiers Brins” earrings, both in 18K white gold and diamonds.  

Lupita Nyong’o’s Pearl-Adorned Masterpiece  

Lupita Nyong’o at the 97th Oscars held at the Dolby Theatre on March 2, 2025 in Hollywood, California. (Photo by Gilbert Flores/Penske Media via Getty Images)

Lupita Nyong’o, a presenter and lead actress in *Wild Robot*, opted for a pleated ivory charmeuse gown with an embroidered resille bustier, featuring silver crystal bugle beads, pearls, and tassels. Inspired by CHANEL’s Haute Couture Spring-Summer 1991 collection, the gown required 660 hours of work and 22,410 embroidery elements.  

Nyong’o accessorized with CHANEL High Jewelry, including the “Colibri” bracelet (styled in her hair), “Signature de Perles” earrings, and the “Motif Russe” ring, all in white gold, diamonds, and cultured pearls.  

Lily-Rose Depp’s Camellia-Inspired Couture  

HOLLYWOOD, CALIFORNIA – MARCH 02: Lily-Rose Depp attends the 97th Annual Oscars at Dolby Theatre on March 02, 2025 in Hollywood, California. (Photo by Frazer Harrison/WireImage)

Lily-Rose Depp, a CHANEL ambassador, captivated in a black floral lace halter gown with a peplum embroidered in sequins, crystals, and pearls forming a camellia motif. Inspired by CHANEL’s Haute Couture Spring-Summer 1995 collection, the dress required 515 hours and 191,000 embroidery elements.  

She accessorized with CHANEL High Jewelry, including the “Motif Russe” necklace and bracelet and the “Zina” ring in 18K white gold and diamonds.  

Penélope Cruz’s Draped Chiffon Elegance  

HOLLYWOOD, CALIFORNIA – MARCH 02: Penélope Cruz attends the 97th Annual Oscars at Dolby Theatre on March 02, 2025 in Hollywood, California. (Photo by Monica Schipper/Getty Images)

Penélope Cruz, a long-time CHANEL muse, stunned in a white silk chiffon gown with jeweled buttons, inspired by CHANEL’s Haute Couture Spring-Summer 1992 collection. The 254-hour masterpiece was paired with CHANEL High Jewelry, including “Soleil” earrings, the “Comète Aubazine” brooch, and a 5.52-carat yellow diamond ring.  

Margaret Qualley’s Second Look: Radiant in Red  

Margaret Qualley at the 97th Oscars held at the Dolby Theatre on March 2, 2025 in Hollywood, California. (Photo by Rich Polk/Penske Media via Getty Images)

For a second red carpet appearance, Margaret Qualley donned a red satin gown, inspired by CHANEL’s Spring-Summer 1989 collection, featuring a trompe-l’œil brooch embroidered with rubies and gold. With 170 hours of craftsmanship, she completed her look with Coco Crush earrings in 18K beige gold and diamonds.  

CHANEL Dominates the Red Carpet  

From intricate embroidery to exquisite jewelry, CHANEL’s presence at the Oscars 2025 solidified its status as a leader in haute couture. The brand’s timeless elegance and innovation ensured that Hollywood’s brightest stars shone in unparalleled sophistication. 

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