Thirty years into a life in fashion, Mary Radenkovic has launched an Austin label built to stand beside the great European houses, without their price.
There is a particular confidence that comes only from having seen fashion from every side. Mary Radenkovic has walked its runways as a model, dressed others as a stylist, chosen collections as a buyer and shaped them as a designer. After thirty years inside the industry, she has arrived in Austin, Texas, with a proposition so clear it feels almost radical: Pecan Moon, luxury that makes sense.
From Europe to London
Her story begins in Europe and finds its rhythm in London, where she founded her own label, Lavishly Appointed, and worked with names as different as MTV, Miss England and the Italian jeweller Damiani. In parallel, she helped companies build sustainable brands and worked with governments on a harder question: how fashion can be fairer to the people who make the clothes, and cleaner in the way they are produced.
That work never left her. Radenkovic is an environmentalist and philanthropist whose concerns reach far beyond the atelier: clean energy, including nuclear energy, clean water, and a world without textile waste. She believes countries can change how they live and produce, and that the people doing the work today deserve a better system.
The Pecan Moon Proposition
Pecan Moon is where those convictions meet the cutting table. The debut 2027 collection is a limited edition, available by pre-order only, a deliberate refusal of overproduction and a quiet invitation to own something few others will. In materials and in design, the pieces are made to stand beside Chloé, Loewe, Ermanno Scervino and Yves Saint Laurent. The difference is the price, which remains very reasonable by any luxury measure.
Fashionable, unique and timeless, in high-luxury materials, without the luxury-house price.
Dressing from the inside out
For Radenkovic, fashion should be fun, and a wardrobe should be built on quality. What a woman wears matters as much as how she eats and how she acts; she builds herself inside and out, and her clothes are part of that architecture. Pecan Moon is designed for exactly that woman: discerning, independent and unwilling to choose between beauty and values.
From Hollywood to Round Top
In the United States, Radenkovic has already been seen on Hollywood red carpets, and she is part of the Round Top Film Festival community in the small Texas town, where she supports emerging filmmakers. Wherever she is, she looks for the place where art and fashion meet, and for ways to help both.
Above all, she is a role model: for single mothers, and for every woman with the courage to build a life far from her hometown. Pecan Moon carries that spirit, elegant, warm and unmistakably self-made.
Pecan Moon at a glance
Founder and designer
Mary Radenkovic
Based in
Austin, Texas, USA
Collection
2027, limited edition, pre-order only
Positioning
High-luxury materials and design at a reasonable price
Shop
The new collection is already open for pre-order, and quantities are limited by design. For the woman who wants to be among the first to wear it, the moment is now.
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