Rahul Mishra Couture Fall 2024: Aura
Fashion Trends
June 26, 2024
Rahul Mishra’s Couture Fall 2024 collection, “Aura,” delves into the profound concept of energy and its interaction within the universe, drawing inspiration from Hindu mythology. The collection reflects the essence of Brahma, the creator god known as Trikaldarshi, and his cosmic offspring, Brahmand. This universe, filled with boundless energy, is envisioned as an aura emanating from Brahma’s being.
Mishra explores the idea that every individual possesses an aura, an electromagnetic field that connects them to the universe. The collection interprets this invisible energy through predominantly black and greyscale designs, embodying the mystery and depth of the aura. This vision is conveyed through a variety of embellishments such as rhinestones, sequins, glass beads, and intricate thread embroidery, which mimic the flow and emanation of energy.
The collection features both organically flowing fabrics and structured silhouettes created with metal, showcasing a blend of traditional craftsmanship and modern innovation. The collaboration with local artisans highlights Mishra’s commitment to sustainability and empowerment, supporting over 2,000 fashion workers, including embroidery artisans, weavers, and tailors.
Jewellery partner Mora debuts at Paris Fashion Week, complementing Mishra's creations with exquisite pieces that enhance the collection's enchantment and elegance. The intricate jewellery adds a transcendent level of sophistication, seamlessly blending with the couture pieces.
Rahul Mishra, the first Indian designer to showcase at Paris Haute Couture Week, is renowned for championing slow fashion and traditional Indian crafts. His brand emphasizes sustainability, participation, and empowerment, creating a positive impact on the local craft community. With his eponymous label, Mishra redefines luxury fashion, focusing on the 3 E’s: Environment, Employment, and Empowerment.
The artistic direction by Jenke Ahmed Tailly, makeup by Le Rouge Francais and Angie Moullin, hair by Delphine Courteille, and photography by NowFashion.com bring this visionary collection to life. For press and sales inquiries, Rahul Mishra’s dedicated teams in Paris, New Delhi, and internationally are available to assist.
For more information, visit Rahul Mishra’s official website (http://www.rahulmishra.in).
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