In the ever-evolving world of fashion, few platforms offer designers the opportunity to gain international recognition quite like Emirates Fashion Week. This prestigious event has become a launching pad for brands seeking to showcase their creativity and expand into global markets. Season after season, numerous designers return to present their latest collections, a testament to the event’s impact on their success.
Among the brands that have flourished through Emirates Fashion Week are Alisia Fiori, Icona by Stile, Boulas, TopTato, Kibovskaya, From Luna, and Alessandro Borelli. Their dedication to innovation and craftsmanship has not only won them loyal audiences but also positioned them on the international fashion map. This season, from April 13-15, 2025, they will once again unveil their new collections, proving that Emirates Fashion Week is much more than a runway—it’s a movement shaping the future of fashion.
The Key to Success: Business Meets Fashion
Porterium had the opportunity to speak with Marina Liubina, who shared valuable advice for aspiring designers eager to participate in Emirates Fashion Week.
Porterium: What advice would you give to designers who want to participate in Emirates Fashion Week?
Marina Liubina: "Be prepared not just for the show but for business development. Study the market, think about how your brand can fit into it, and don’t be afraid to scale up. We are here to support you every step of the way!"
Her insights highlight the importance of viewing fashion as both an art and a business. While creativity drives collections, strategic growth ensures longevity. Emirates Fashion Week provides designers not just with exposure but also with resources and networking opportunities that help them thrive in a competitive industry.
Looking Ahead to SS26 and Beyond
With another exciting season ahead, Emirates Fashion Week continues to be a beacon for emerging and established designers alike. The FW25/26 shows will take place from April 13-15 at Skylight Gallery Media City / Arjaan by Rotana, Dubai, bringing together fashion enthusiasts, buyers, and industry professionals.
As Marina Liubina enthusiastically shared:
"We look forward to welcoming all talented designers in the upcoming SS26 season in Dubai! And all fashion enthusiasts on April 13-15 at the FW25/26 shows."
With each edition, Emirates Fashion Week solidifies its reputation as more than just an event—it’s a global fashion hub where designers, brands, and visionaries come together to shape the future of the industry.
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